Been working in sales for a decade or more, I have and that’s why I highly recommend a new product launch as opposed to products that are always available.
If you ever get the opportunity, I’d highly recommend that you pick up a copy of any book Robert Cialdini writes. He’s known as the guru of persuasion. One of his recent books details the study of a lady trying to barge in front of two different lines of men trying to make photocopies.
Yep, there was resistance. But the cool thing is that in one line 50% of the guys let her jump the line, while in the other line 90% let her do the same. The reason the second set of guys let her in was mainly because she gave them her reason to do so. They just wanted to help her out. Oh, and her reason, as lame as it might sound, she said ‘let me in because I need to get my photocopies done’.
Yep, people do things for their own reasons and more often than not for other people’s reasons. The same is true in every buying and selling situation too.
A little crazy to say, to say the very least.
Unless we’re talking about staples or everyday necessities, products just don’t get talked about or even sold very much if there is no reason to buy, however logical or illogical it may be.
Consider, a new product launch on the other hand. Not currently available develops anticipation, while once launched and limited quantity creates reasons to buy now before the product runs out and is no longer available ever again.
Most mid-tiered buying decisions are heavily influenced by those we know, like and trust well in advance of any new product launch. Sales numbers explode with time sensitive promotions.
Add a dash of social proof and your products will sell out in record time.
Get the very best New Product Launch information today. Visit the website, every Product Launch Formula newbie and expert is talking about and get your free gift too.. Check here for free reprint license: The Case For A New Product Launch Or An Always Available Item.